Marketing is the key to the success of any business. If you are already an entrepreneur or are planning to start your startup this year, it is very important to have your marketing strategy right away.
It needs you to set a budget and try one marketing channel at a time to see your ROI and decide whether to keep going or moving on. Many professionals believe that Facebook advertising will surpass all other digital marketing channels in 2021.
1. Personalized target audience:
Facebook ad campaigns are customized for specific audiences. For this reason, the Facebook Custom Audience Tool can work great. This tool allows marketers to upload contact lists such as emails, user IDs, and phone numbers so you can target specific ads. This is ideal for everyone, from entrepreneurs with only a few hundred contacts to giant companies with hundreds of thousands of contacts.
2. Maximum visibility at minimum cost:
If you are planning to promote your business online, you need a large audience. Currently, Facebook ranks 2nd among the most popular online platforms with almost 3 billion monthly active users. Advertising on Facebook is comparatively cheaper than on Google.
Also, a study shows that consumers spend 90% of their time on mobile apps, with Facebook leading the way as the busiest platform in the first half of 2020. While you don’t have to spend all your money on Facebook ads, these numbers are simply too high to ignore.
3. Early brand awareness:
Facebook can also work as a PR tool.
The goal of the Brand Awareness campaign (Brand awareness) – use analytics data to achieve maximum audience reach. It’s very important to start working on this early on. The goal is to get people’s attention.
4. Facebook Live:
Video is the undisputed champion in customer acquisition. Facebook Live allows anyone to record live videos and share them with friends.
Companies can use this to their advantage in several ways:
- Providing clients with a behind-the-scenes experience.
- Preview new products or updates.
- Promotion of events.
- Answers to questions.
People spend three times more time watching live videos than exploring content. Therefore, it needs to be incorporated into Facebook marketing.
5. Chatbots:
Ever since Mark Zuckerberg laid out Facebook’s 16-year roadmap, every company is trying to use Facebook Messenger to communicate with their customers, because at the moment Facebook has a billion monthly active users…
Some time ago the company Shopify announced that will sell directly through Facebook Messenger. This is a game-changer. As more and more companies start selling on Facebook, user experience and hours spent on the platform will continue to grow.
As more consumers interact with brands on Facebook, chatbots will inevitably become a necessity. With chatbots, you can create structured messages, including images, links, and call-to-action buttons.
Brands will be able to develop bots so that customer interactions and purchases can be instant.
6. Fast feedback:
In the olden days, when companies wanted to reach out to their customer base for product or service feedback, they had to do poll mailings or cold call polls. Fortunately, those days are over.
Facebook allows businesses to simply post questions in status and follow comments.
Time is perhaps the most valuable asset in business. Facebook is great for companies looking to quickly get a sense of their image and product.
7. Consumer psychology:
One of the biggest benefits of Facebook (and social media in general) is that everyone is given a voice to be heard.
In addition to providing an opportunity to share opinions about products and services, Facebook allows users to endorse businesses in their community by simply clicking the Like button.
Companies can take advantage of this phenomenon and turn ordinary users into influencers for brands. 9 out of 10 consumers take into account the words of their colleagues and acquaintances during the buying process. Why not let your clients speak for you?
8. Development
Facebook is improving every day. Over the past four years, the number of users has almost doubled. The future looks very bright – more users to showcase your content and ads are likely to get better and cheaper.
Just last year Facebook has launched a number of new features, such as:
- Facebook Live video;
- Facebook Professional Services;
- Facebook at work;
- Improved search;
- Uber / Lyft integration;
- Facebook Shopping tab;
- Instant articles;
- Facebook events;
- Non-commercial crowdfunding;
- Music Stores.
Surprisingly, Facebook was meant to be an easy way to stay in touch with friends, and now it has evolved into a platform that connects people and brands around the world.
